Your idea.
Your product.
Our expertise.
Custom manufacturing and importing for businesses
Discover how we turn your project into a personalised product, from prototype development through to production and delivery to your destination.
- Idea
- Prototype
- Production
- Transport
- Delivery
How far do you want to customise?
Custom manufacturing starts with a decision: adapt an existing product or develop your own.
You do not need to arrive with every detail resolved. It helps to explain the product's intended use, what should make it different and when it needs to be available. PromoShark assesses feasibility and defines the scope of manufacturing with you.
Catalogue product + your brand
Choose an existing model and add your logo using a compatible technique. The product's structure, materials and dimensions remain unchanged.
A catalogue bottle engraved with your company logo.
One model, a different solution
Start with an existing product and request changes to its colour, finish, components or packaging, where the manufacturing process allows.
1,000 bottles in a specific colour, subject to technical assessment.
A product of your own
Design, structure, materials and dimensions are defined for a specific development. New moulds, tooling or testing may be required.
500 suitcases with a bespoke configuration or 5,000 bags with special dimensions.
These quantities are illustrative, not manufacturing minimums or confirmations of feasibility. We can also assess fully bespoke corporate packaging.
The more specifications change, the more elements need coordinating. Material, colour, dimensions, tolerances, finishes and packaging affect cost, MOQ and timing. Manufacturing follows the agreed technical and commercial specifications, not just a reference image.
MOQ: why is there a minimum?
Minimum Order Quantity means the minimum order or manufacturing quantity. It is the volume the manufacturer needs to produce a particular specification.
Setting up machinery, ordering material, matching a colour or building a mould requires resources before the first unit is made. These preparations help explain why minimum quantities vary between projects.
A simple item using existing components may have a different minimum from a product with a new structure, special finishes and exclusive packaging.
Bottle in a specific colour
- Available materials and components.
- Batch size needed to prepare the colour and finish.
- Compatibility of the personalisation technique.
- The manufacturer's production requirements.
Bag or suitcase with bespoke dimensions
- Product type and structural complexity.
- Required patterns, moulds and tooling.
- Material purchasing and cutting or assembly processes.
- Finishes, testing and additional operations.
Packaging developed for your brand
- Material, dimensions and structure.
- Cutting dies, inserts and closure systems.
- Printing, finishing and assembly.
- Quantity per design and packing requirements.
The final MOQ is confirmed after assessing your project specifications.
Before production, handle it and check it.
A physical prototype helps you check what you are approving: materials, finishes, dimensions and the manufacturing result.
Mock-up, prototype and production are different stages
Digital mock-up. An indicative visual representation of the design. It helps you picture the proposal, but a screen cannot confirm feel, strength or functionality.
Custom physical prototype. A manufactured sample for reviewing the development. It allows adjustments to be identified before ordering the batch.
Final production. Manufacturing the agreed units to the approved specifications. It does not start without your express approval.
Before manufacturing hundreds or thousands of units, you can review a physical sample of the product we have developed for you.
From the brief to your approval
1. Specifications
Tell us about the product, its use, approximate quantities, materials, dimensions, colour, personalisation, packaging and destination. Visual references or drawings help define it.
2. Technical review
We assess feasibility, processes, components and any points needing clarification. Where limitations exist, alternatives are discussed before manufacturing.
3. Quotation
You receive the prototype quotation: scope, price, included shipping and estimated lead time. Revisions or additional samples are agreed before being ordered.
4. Physical sample
The custom prototype is manufactured to the agreed specifications, so you can assess the actual product.
5. Shipping
The prototype is shipped to you; shipping is included in the prototype quotation. Specific timing is confirmed for each development.
6. Your approval
You review materials, dimensions, finishes, colour, functionality and packaging. Feedback is documented and changes agreed before approval.
7. Production
Once you have expressly approved it and the other conditions are met, final production is confirmed. Accepted specifications and tolerances are recorded.
Approving a sample establishes a manufacturing reference. It does not eliminate every possible industrial variation: tolerances and acceptance criteria should be agreed, particularly for colour, dimensions and finishes.
How long does manufacturing take?
Allow an indicative 30–40 days for production. The specific schedule is confirmed for your project.
Manufacturing times in China or other locations depend on more than quantity. Product type, materials, component availability, complexity, personalisation and quality control all have an influence.
The lead time starts under the conditions confirmed for the project, once the necessary approvals are complete. A design change may require the schedule to be revised.
1. Preparation
Specifications, components, materials and tooling are finalised. Availability affects the start date.
2. Manufacturing
Parts are produced and the agreed processes carried out: cutting, moulding, sewing or assembly, depending on the product.
3. Personalisation
The specified colours, finishes and branding are applied. Results are checked against approved references.
4. Quality
The agreed checks are carried out. Where sampling is used, the plan and criteria are defined for the project.
5. Packing
Product packaging and shipping packaging are prepared, packages are checked and dispatch documentation is organised.
Indicative sequence: stages may overlap and do not each have a fixed duration.
Asia → Europe. How does your project reach you?
Compare estimated total project lead times, including production and transport.
45 days approx.
When timing is the priority
Production + transport
Air freight from Asia to Europe can suit projects needing shorter transit times. Feasibility depends on the product, weight, volume and available capacity.
Goods restrictions, connections, capacity, collection and final delivery are reviewed. Not every product can travel by air.
60 days approx.
An overland alternative, depending on the route
Production + transport
It may involve multimodal overland transport, transfers and border crossings. It is not a simple, universal direct connection between every Asian factory and every European address.
The viable route, service availability, transit restrictions and the nature of the goods are confirmed before this option is offered.
115–125 days approx.
For projects planned well ahead
Production + transport
Sea freight from Asia to Europe can suit bulky orders when the schedule allows a longer journey. Overland legs before and after the sea crossing must also be considered.
Cargo consolidation, port calls, space availability, port operations and customs clearance all affect timing. The route and transport option are confirmed for each order.
Production is already included: do not add the 30–40 production days again. These are not transit-only times. The starting milestone and the place of the earlier prototype phase are specified in the quotation schedule; its 2–4 weeks are not assumed to be included in these estimates.
Origin, destination, routes, logistics availability, customs and order characteristics may change them. Not every transport option is available for every product or destination.
Incoterms: who does what, and how far?
A term can specify who pays for the journey without that party bearing the risk throughout it.
The Incoterms® 2020 rules from the International Chamber of Commerce (ICC) allocate obligations, costs and risks between seller and buyer. A quotation must specify the agreed place or port and the applicable version alongside the rule.
Transport, risk, insurance, clearance and taxes are different concepts. Incoterms do not determine the transfer of ownership of the goods by themselves, nor do they replace the sales contract.
The other six terms are included for educational purposes. The applicable condition and any additional agreements are confirmed individually.
Two families of rules
Any mode: EXW, FCA, CPT, CIP, DAP, DPU and DDP. They can cover multimodal journeys.
Sea and inland waterway transport only: FAS, FOB, CFR and CIF.
Read the risk separately
Under CFR and CIF, risk transfers at origin, on board the vessel. Under CPT and CIP, it transfers when goods are handed to the carrier at the agreed point. Paying carriage to destination does not in itself postpone that transfer.
What about insurance?
Only CIF and CIP require the seller to arrange insurance under these rules, with different coverage levels. For the other terms, insurance should be considered and agreed separately; this does not mean the shipment should travel uninsured.
The trade rule and the contracted service
The comparator shows the standard allocation between parties to a sale. It does not, by itself, describe every service PromoShark arranges for your project.
For example, DAP normally assigns import clearance and duties to the buyer. If PromoShark arranges that process as part of its integrated service, the quotation must state this, together with the importer and tax conditions. DAP should not be relabelled DDP.
EXW · Ex Works
Ex Works · Any mode
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Any mode
- Main carriage
- Buyer
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Buyer
- Import clearance
- Buyer
- Unloading at destination
- Buyer. The buyer also handles loading at origin.
The seller prepares the goods; the buyer arranges collection and formalities. This can be impractical for exports.
FCA · Free Carrier
Free Carrier · Any mode
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Any mode
- Main carriage
- Buyer
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Seller
- Import clearance
- Buyer
- Unloading at destination
- At destination: buyer. At origin it depends on the FCA delivery location.
Defining the exact point is essential. FCA can suit containerised goods handed to the carrier before shipment on board.
At the departure stage, the precise boundary is the delivery point described in the risk explanation.
FAS · Free Alongside Ship
Free Alongside Ship · Sea and inland waterway transport only
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Sea and inland waterway transport only
- Main carriage
- Buyer
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Seller
- Import clearance
- Buyer
- Unloading at destination
- Buyer at destination; the buyer also arranges loading on board at origin.
Delivery takes place at origin, before loading on board.
At the departure stage, the precise boundary is the delivery point described in the risk explanation.
FOB · Free On Board
Free On Board · Sea and inland waterway transport only
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Sea and inland waterway transport only
- Main carriage
- Buyer
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Seller
- Import clearance
- Buyer
- Unloading at destination
- Buyer at destination.
Not for air freight. For containers handed over at a terminal before shipment, FCA should be considered.
CFR · Cost and Freight
Cost and Freight · Sea and inland waterway transport only
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Sea and inland waterway transport only
- Main carriage
- Seller, to the agreed destination port
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Seller
- Import clearance
- Buyer
- Unloading at destination
- Buyer, except for costs included in the seller's carriage contract.
CFR does not in itself include door-to-door delivery or carriage beyond the agreed port.
The destination stage shows onward legs beyond the agreed port; port unloading is governed by the carriage contract.
CIF · Cost, Insurance and Freight
Cost, Insurance and Freight · Sea and inland waterway transport only
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Sea and inland waterway transport only
- Main carriage
- Seller, to the agreed destination port
- Insurance required by the rule
- Seller: minimum Institute Cargo Clauses (C) cover or equivalent, unless otherwise agreed; at least 110% of the contract value.
- Export clearance
- Seller
- Import clearance
- Buyer
- Unloading at destination
- Buyer, except for costs included in the seller's carriage contract.
CIF adds insurance to CFR. It does not mean door-to-door delivery or cover for every possible incident.
The destination stage shows onward legs beyond the agreed port; port unloading is governed by the carriage contract.
CPT · Carriage Paid To
Carriage Paid To · Any mode, including multimodal
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Any mode, including multimodal
- Main carriage
- Seller, to the agreed destination
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Seller
- Import clearance
- Buyer
- Unloading at destination
- Buyer, except for costs included in the seller's carriage contract.
The seller pays carriage to destination, but risk transfers earlier. Specifying both points avoids misunderstandings.
The paid destination may be a terminal or a specific address. Onward legs beyond the agreed point fall to the buyer.
CIP · Carriage and Insurance Paid To
Carriage and Insurance Paid To · Any mode, including multimodal
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Any mode, including multimodal
- Main carriage
- Seller, to the agreed destination
- Insurance required by the rule
- Seller: Institute Cargo Clauses (A) cover or equivalent, unless otherwise agreed; at least 110% of the contract value. Exclusions apply.
- Export clearance
- Seller
- Import clearance
- Buyer
- Unloading at destination
- Buyer, except for costs included in the seller's carriage contract.
CIP includes broader insurance cover than the CIF minimum. The insurance covers the buyer's risk during the insured journey.
The paid destination may be a terminal or a specific address. Onward legs beyond the agreed point fall to the buyer.
DAP · Delivered at Place
Delivered at Place · Any mode
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Any mode
- Main carriage
- Seller, to the agreed place of destination
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Seller
- Import clearance
- Buyer; also import duties and taxes under the rule.
- Unloading at destination
- Buyer; the cost may be included in the seller's carriage contract.
DAP is not DDP. Additional customs arrangements must be stated in the contract.
Delivery at destination occurs before unloading. The buyer's unloading obligation remains even if its cost is included in the contracted carriage.
DPU · Delivered at Place Unloaded
Delivered at Place Unloaded · Any mode
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Any mode
- Main carriage
- Seller, to the agreed place of destination
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Seller
- Import clearance
- Buyer; also import duties and taxes under the rule.
- Unloading at destination
- Seller: arranges, pays for and bears the risk of unloading at the agreed destination.
DPU requires checking that unloading is feasible at that location. It does not have to be a terminal.
DDP · Delivered Duty Paid
Delivered Duty Paid · Any mode
Costs and arrangements by stage; risk is shown separately above.
- Transport modes
- Any mode
- Main carriage
- Seller, to the agreed place of destination
- Insurance required by the rule
- No obligation to arrange insurance.
- Export clearance
- Seller
- Import clearance
- Seller: import clearance and applicable import duties and taxes under the rule.
- Unloading at destination
- Buyer; the cost may be included in the seller's carriage contract.
The seller must be able to fulfil the import obligations. It is not the automatic condition for PromoShark projects.
Delivery at destination occurs before unloading. The buyer's unloading obligation remains even if its cost is included in the contracted carriage.
Simplified overview. “See detail” means the boundary depends on the agreed point. The contract must specify terminal, unloading and transit costs and additional services.
Your project, with a final quotation.
Know your project cost before confirming manufacturing.
PromoShark assesses the development and prepares an offer covering the final cost of manufacturing and delivery to the agreed destination. The quotation includes manufacturing, international transport, customs clearance and door-to-door delivery.
You do not need to arrange international transport yourself or directly handle customs clearance for the contracted operation.
Clearance is the process of bringing goods through customs. Tariffs are import duties; import VAT and other taxes are separate items. Their treatment and any additional cost must be expressly stated in the offer.
The fixed price covers the accepted specifications, quantities and conditions. Changes you request to the product or delivery may require a revised quotation. Door-to-door delivery does not mean every project is contracted under DDP.
What do we need to prepare a quotation?
Costing considers development and tooling, materials, units, processes, personalisation, packaging, agreed checks and logistics. Weight, volume, origin and destination influence delivery.
Product documentation and applicable requirements must also be reviewed. A food-contact bottle, children's item or electronic device needs assessment appropriate to its use and market.
If you do not have drawings yet, start with a clear description and visual references. We will help define the missing specifications.
Request an assessment and quotation- Product and useWhat you need and who it is for.
- Approximate quantityUnits, variants and possible delivery splits.
- SpecificationsMaterial, dimensions, colour, design, finishes and packaging.
- Destination and target dateCountry, postcode, receiving conditions and required date.
- References and prioritiesSketches, brand artwork and target budget, if available.
A glossary you will actually use.
Terms found in quotations, factory messages and transport documents, explained with promotional merchandise examples.
No matches. Try another word or select “All”.
MOQ Minimum order quantity
Minimum Order Quantity
The smallest quantity a manufacturer accepts for a specific set of specifications. There is no minimum common to all products.
In your project: For a bottle in a bespoke colour, the minimum is confirmed after reviewing the material, finish and process.
OEM Original equipment manufacturer
Original Equipment Manufacturer
In contract manufacturing, this usually means a manufacturer producing to the customer's design and specifications. The scope is defined in the contract.
In your project: Manufacturing a suitcase from drawings and dimensions supplied by the brand.
ODM Original design manufacturer
Original Design Manufacturer
The manufacturer supplies a design it has developed, which is adapted for another brand. The abbreviation alone does not determine intellectual property ownership.
In your project: Starting with a manufacturer-designed bottle and adapting its finishes and packaging.
RFQ Request for a quotation
Request for Quotation
A request for prices and terms based on requirements defined sufficiently to compare proposals.
In your project: Requesting a bag quotation with dimensions, material, quantity and destination.
PO Purchase order
Purchase Order
The buyer's document identifying products, quantities and order conditions. Its contractual effect depends on acceptance and the agreed terms.
In your project: The purchasing department issues an order referencing the approved quotation.
PI Pro forma invoice
Pro Forma Invoice
A preliminary document summarising the proposed transaction. It does not replace the final commercial invoice.
In your project: Reviewing quantities, descriptions and terms before confirming a batch of suitcases.
QC Quality control
Quality Control
Checks comparing the product with the criteria set for the project. The scope of inspection must be agreed.
In your project: Checking printing, dimensions, fastenings and packing for a batch of bags.
AQL Acceptance quality limit
Acceptance Quality Limit
A statistical reference used to define sampling inspection plans. It does not guarantee perfect units throughout or authorise a defect percentage in every order.
In your project: Agreeing a sampling plan and criteria for assessing bottle finishes before dispatch.
HS Code Harmonized System code
Harmonized System Code
Classifies goods using an international six-digit basis. European customs classifications add subdivisions; material and function matter.
In your project: A textile bag and a rigid suitcase are not classified just because they share a logo.
ETD Estimated departure date or time
Estimated Time of Departure
Expected departure at the specified point. It may change and does not confirm that the goods have already departed.
In your project: The freight forwarder advises the planned departure of the vessel carrying the bags.
ETA Estimated arrival date or time
Estimated Time of Arrival
Expected arrival at a particular point: a port, airport or another destination. It does not always mean delivery to your premises.
In your project: The port ETA may be earlier than customs clearance and final delivery of the suitcases.
Lead Time Production or supply lead time
Lead Time
Time between a defined starting and finishing milestone. It must be clear whether manufacturing, transport or both are included.
In your project: Clarifying whether the bottle lead time ends at factory dispatch or at delivery.
CBM Cubic metre
Cubic Metre
A unit of volume used in logistics. External package dimensions help calculate shipping space.
In your project: The volume of welcome-pack boxes affects transport planning.
Incoterms International commercial terms
International Commercial Terms
ICC rules allocating obligations, costs and risks in a sale. The rule, place and version must be specified.
In your project: Stating DAP and the agreed address, Incoterms 2020, in the transaction conditions.
EXW Ex Works
Ex Works
Delivery at the agreed location without loading; the buyer arranges transport and formalities.
In your project: Collecting merchandise boxes from a factory requires planning for loading and export.
FCA Free Carrier
Free Carrier
Delivery to the carrier at the agreed place, with export handled by the seller.
In your project: Handing bags to a carrier at a terminal requires identifying the precise point.
FAS Free Alongside Ship
Free Alongside Ship
Delivery alongside the vessel at origin. Only for sea or inland waterway transport.
In your project: Delivery alongside the vessel leaves loading on board to the buyer.
FOB Free On Board
Free On Board
Delivery on board the vessel at origin, where risk transfers.
In your project: Risk for a batch of suitcases passes to the buyer once they are on board at origin.
CFR Cost and Freight
Cost and Freight
The seller pays freight to the destination port, but risk passes on board at origin.
In your project: Bag freight is paid to the port; the onward journey to your warehouse must be specified.
CIF Cost, Insurance and Freight
Cost, Insurance and Freight
As CFR, with the seller providing the minimum insurance required by the rule.
In your project: The sea shipment of bottles includes the required insurance, with its cover and exclusions.
CPT Carriage Paid To
Carriage Paid To
Carriage paid to destination, with risk transferred on handover to the carrier.
In your project: Carriage for a batch of backpacks may be paid to destination while risk transfers on handover to the carrier at origin.
CIP Carriage and Insurance Paid To
Carriage and Insurance Paid To
As CPT, with the seller arranging the insurance required by the rule.
In your project: Insurance arranged for a suitcase shipment does not alter the risk transfer point.
DAP Delivered at Place
Delivered at Place
Delivery at the agreed place before unloading; import handled by the buyer.
In your project: Boxes arrive at the agreed place ready for unloading; additional import arrangements must be specified.
DPU Delivered at Place Unloaded
Delivered at Place Unloaded
Delivery unloaded at destination; the buyer handles import formalities.
In your project: A packaging shipment is delivered unloaded at the agreed location.
DDP Delivered Duty Paid
Delivered Duty Paid
Delivery at destination before unloading, with import and taxes handled by the seller under the rule.
In your project: The seller handles the batch's import clearance and the taxes required by the rule.
Questions before the go-ahead.
Direct answers to help prepare your enquiry and review the proposal's terms.
What does MOQ mean?
MOQ stands for Minimum Order Quantity: the minimum order or manufacturing quantity for specific requirements. The final minimum is confirmed after assessing your project.
Why does each product have a different minimum?
Materials, moulds, machine set-ups, finishes and manufacturer requirements vary. A catalogue item with a logo does not need the same resources as a newly developed product.
How much does a custom prototype cost?
From €350, including prototype shipping. The price depends on product complexity and characteristics and is specified in its quotation. The estimated lead time is 2–4 weeks.
Is the prototype cost deducted from the final order?
The prototype is quoted as an independent development and validation stage, whose cost is not deducted from final production. This stage lets you review a personalised physical sample before approving the complete order. Changes and additional samples are specified in the relevant proposal.
How long does manufacturing a custom product take?
Production takes an indicative 30–40 days. The starting point is set by the project conditions once the required approvals are complete. Materials, quantity, processes and quality control may affect it.
How long does importing from Asia take?
As total project estimates, including production and transport: around 45 days by air, around 60 by road and 115–125 by sea. Do not add the 30–40 production days again. The schedule and scope of the prototype phase are confirmed in the offer.
What is the difference between air and sea freight?
Air can suit time-sensitive projects, and sea can suit orders where volume and planning allow. Weight, dimensions, product, routes and availability determine each option's feasibility and cost.
What does DAP mean?
Delivered at Place: delivery at the agreed location, ready for unloading. Under the rule, the seller bears transport and risk to that point; the buyer handles import and unloading. Additional agreements must be stated in the contract.
What does the PromoShark quotation include?
Manufacturing, international transport, customs clearance and door-to-door delivery to the agreed destination. Duties, import VAT, other taxes and additional items must be expressly defined in the accepted offer.
Who handles customs clearance?
PromoShark arranges clearance for the contracted operation. You do not need to organise international transport yourself or handle clearance directly. The importer, necessary documents and tax conditions are defined for the project.
When does final production start?
After your express approval of the prototype and completion of the other approvals and conditions confirmed for the project. A digital mock-up alone does not replace that approval.
Have an idea? We can help you make it.
Tell us which product you need, approximate quantities, personalisation requirements and the delivery destination.
We will assess the project's feasibility and prepare a proposal tailored to your needs.
From approval to receipt
- You approve the prototype and specifications.
- The production schedule is confirmed.
- Manufacturing and the agreed checks take place.
- Transport and customs arrangements are organised.
- Delivery to the accepted destination is coordinated.
On receipt, check the packages and the condition of the packing. If you find an issue, document what you observe and report it for review.